You can utilize every trick in your SEO playbook and still not receive higher rankings or more traffic. While these strategies have their time and place, few aspects of your website can boost your ranking and readership like good, quality writing. Excellent content creation is not only the most effective, but also the most difficult part of your SEO strategy. To get you started on improving your content, here are some helpful writing tips.
Research is key to good writing. If you aren’t an expert in the field you’re writing about, your readers will likely know. Keep your content professional, accurate and relevant with the highest level of research. This not only includes accessing your competitors blogs and web pages, but also ensuring that you link to other reputable sources.
You’ll also want to carefully research your audience to find out what topics are most interesting, what questions go unanswered and what posts are visited the most. All this research will help you determine why some posts have failed in the past and work towards creating more dynamic, engaging content.
Before you begin writing, do you have an outline? Writing without an outline can quickly lead to disorganized and confusing content. Your content creation strategy should be as clear and concise as a great business plan. Keep your theme in mind, organize a clear structure and add in relevant subpoints and categories for effective content.
Selling products, services or companies online can seem incredibly impersonal. If your customers don’t feel like you’re engaging with them on an emotional level, your content may be quickly tuned-out. Craft dynamic phrases, empathetic appeals and persuasive arguments that are designed to highlight your strengths well and make a sale.
Obviously, any piece of content that is full of grammar mistakes, vague sentences and inaccurate statements can be deeply off-putting. Show your reader you care by taking the time to proofread. Hire an editor if this is a particular weak point in your writing. Don’t be afraid to contact other writers or even customers for feedback on your writing style.
Professional content creation can seem daunting, but it’s the single most important step you can take to improve your SEO, boost your traffic and win more customers for your brand. Practice these tips daily for maximum effect. Be confident in your content and rest assured that you’ve put a well-written, thoughtful piece of content out to your audience.