Staying up to date with current trends — whether it be fashion, food or even music —can be endlessly frustrating, since these days everything changes at the blink of an eye. However, when it comes to social media marketing, staying ahead of the curve and learning potentially profitable strategies for the new year is key to your company’s success. If you’re looking to increase your social media know-how and need a few pointers on how to go about improving your business presence online, here are some social trends making their way to the forefront in 2019.

Despite the trend of live-streaming having been around for a few years now, it’s still presented as a major key player in the realm of social media marketing. A vast majority of audiences seem to prefer live-streaming videos over basic blog posts or small brand clips, making this a tried-and-true hotspot for your company’s marketing campaign going forward. 

The use of video over print is a consistent success story in the marketing world today — and it only appears to be getting stronger. Therefore, the next heavily encouraged option for your business’s social media domination is the rapidly-growing virtual reality (VR) and augmented reality (AR) arena. Full-blown immersive experiences are starting to take the world by storm, especially for brands who use its futuristic platform to demonstrate their products and services to their customers. This strategy can influence your customers directly, while using the easy viability of a customer’s mobile phone as your tool.

Speaking of smartphones, many customers have begun to experience and enjoy vertical videos, as opposed to the average horizontal display of past years. This concept is another important trend beginning its journey into the social media marketing sector, as customers can see advertisements and influencer posts without needing to adjust their screens, while also appreciating the long-form format that gives them more content to watch overall. 

Overall, despite the rising success of these 2019 marketing trends, it’s important to always focus on one social media strategy that never becomes dated over time: being human. People enjoy the comfort and stability of knowing they’re communicating with another person. Therefore, creating a dependable brand voice and forming relationships with customers is still the most powerful weapon in your social media arsenal. Interacting and responding to people, while also generating content that’s relatable and honest, can go a long way in maintaining your company’s position at the head of the line. 

Give your business presence a boost by capitalizing on these social media marketing trends in 2019, and find yourself becoming a social media master in no time.