When you are running a business with an online presence, PPC, or pay-per-click, campaigns can be the best way to get your ads in the places where potential customers can find them.
These campaigns can be designed and managed with a few tips, tricks and definitions to give your company the boost in sales you are looking for.
What Is It?
A pay-per-click campaign, simply put, is one where a website hosts your ad and you pay them a set amount per click that add gets. This drives traffic to the advertisement’s landing page and can translate to sales for your company. When you start one of these campaigns, you will usually partner with an advertisement company which helps you determine what your ads should look like and which websites will make the best hosts.
How To Start It?
The first thing you should do to start your PPC campaign is to choose an advertisement hosting company to partner with. You can do this by quickly searching for companies designed to help with online advertisement campaigns and comparing them side-by-side. You will then want to work with your chosen company to develop the right tone for your advertisements as well as choose the right platforms for ad placement. It is a good idea to develop a voice for your brand before starting to design ads because that can help you better tie in the advertisement with the landing page and your company.
How To Manage It?
The biggest key to managing your campaign is testing. You can test to see how many people have clicked on what advertisements as well as what those clicks translated to on your page. The ads with the most conversions from clicks to sales are the ones you want to boost and those with the fewest will need to be readdressed. You will want to make sure that the landing page for the ads has all the relevant information in more detail and is easy to navigate.
A PPC campaign is a good way to advertise your products and services to those who need them without paying an arm and a leg to saturate the market with your ads. With this type of campaign, you only pay for the advertisement space once a potential customer has clicked on the ad. This means that you need to make sure that the landing page is relevant, easy to navigate and enticing so that the clicks can be more easily converted into sales and profits.